Andrex - Mother's Day Photo Zone

Summary

Wanting to promote the value of a direct marketing campaign to the general public, Reels in Motion were hired to produce a video that would do just that. A photo of the kids with the Andrex puppy for mum for Mother’s Day was the premise of the campaign. Combining the cute children and puppy footage, that backs up Andrex’s corporate persona, with some customer feedback soundbites (and a few return-on-investment statistics), the video sums up exactly what the day was about. Andrex received a vibrant film that finely balanced the family fun element with the power of face-to-face marketing.