Michelin Consumer Comments – (Brands Hatch)

Summary

Michelin commissioned Reels to capture consumer comments at one of their partners track days. RMA are the longest established track day organisers in the world and Michelin knew this would be an ideal place to hear what people, who were serious about tyres, really thought. We were tasked with capturing the hype and buzz of the day, but first and foremost delivering valuable feedback from Michelin (and non-Michelin) tyre users. Reels came through on both counts; providing the tyre giants with a wide variety of interviews and soundbites from professional racing drivers to the seriously rich, as well as encapsulating the glitz and glamour of a day at Brands Hatch surrounded by Ferraris and Lamborghinis.